Lead Generation Wheel of Fortune
January 2, 2019
There are 30.2 Million businesses in the United States relying on Lead Generation to create sales. Owners often refer to Lead Generation as the lifeblood of their business, with growth directly correlated to finding new clients and then making them happy.
Lead Generation is however complex and it’s become more so with the introduction of digital media channels. Evaluation of Leads must be methodical and data-driven to ensure you’re investing wisely in finding your new customers.
All too often marketing teams and business owners approach Lead Generation without a Strategy and end up wasting huge sums of money frantically trying to find something that works.
The reality is, effective Lead Generation is built on the methodical process of identifying select channels that work for your business, and then operating them in-sync with well-executed marketing campaigns.
In order to help clients visualize how this comes to life, I created the Lead Generation Wheel of Fortune. Lead Generation techniques are broken out into 8 Channels across Owned (Self-Promotion), Earned (Promotion gained through Reputation), and Paid (Paid for Advertising) media.
Each of the 8 channels consists of proven techniques that your business can evaluate and then develop a strategy around. Once the strategy has been established it’s crucial to execute across these channels on an ongoing basis with effective marketing campaigns.
Following this process will help your business not only generate valuable leads, but also reduce customer acquisition costs, and drive substantial long-term growth.
Need help with Lead Generation? Speak with our expert team.
Strong cybersecurity protects more than just the website itself, it safeguards your brand reputation, customer trust, and overall business health. We’re proud to share that one of our client’s websites recently earned an impressive Cyber Health Rating of 94/100 following an independent cybersecurity audit.
AI-powered search is changing how customers discover brands, making structured, accurate data essential for visibility. Businesses must optimize their digital presence across multiple platforms to stay competitive. Juuced helps brands adapt, implement AI-ready strategies, and stay ahead of search trends.
AI-driven search relies on both structured data (clear, organized facts) and unstructured data (reviews, social posts) to rank and display brands accurately. Businesses must optimize both to ensure AI understands, trusts, and prioritizes their information in search results. A strong AI search strategy means structuring data for visibility while using unstructured data for credibility.
Google has expanded its AI Overview feature to 100+ countries, shifting search towards AI-driven, instant answers. To stay visible, brands must optimize structured data, create conversational content, and ensure accuracy across platforms. Businesses that adapt now will gain a competitive edge in AI-powered search.
ChatGPT is becoming a powerful search tool, making it essential for brands to optimize their information for AI-driven discovery. To stay visible, businesses should centralize data, maintain accuracy, use conversational content, and leverage FAQs and reviews. Acting now will help brands gain a competitive edge in AI search.
CWV is a set of metrics Google uses to measure a site's user experience. These include factors like how fast a page loads (Largest Contentful Paint), how quickly it responds to user interactions (Interaction to Next Paint), and how stable the visual layout is while loading (Cumulative Layout Shift). Having high CWV scores not only enhances your site’s visitors' experience but also improves its SEO ranking, helping it stand out in search results.
Juuced was recognized for the second year in a row, with a 2023 Web Excellence Award in the Non-Profit Category, for their client The Goodness Web.
We wanted build on what it means to "JUUCE" a client's business, which is to make it bigger and more powerful. It’s now time to evolve our visual branding to better communicate that!
We're excited to share that Clutch & Visual Objects has recognized Juuced Marketing on its esteemed list of leaders, naming us as one of Boston’s leading web design companies.
It's a great honor to receive this International Award for Website Design. At Juuced, we focus on helping service businesses grow their online presence. We approach each project with a commitment to premium website design and website development that is search optimized for Google Search Ranking. We create meaningful long-lasting client relationships, that have led to Juuced benefiting from 95% of new clients being referrals, and 100% having credited our work and exceptional service. - Managing Director of Juuced Marketing, James Nunn
