Google prioritizes mobile-first indexing

May 29, 2019

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Google announced today that any new sites it indexes will be on a mobile-first basis. 

This means its Googlebot will crawl a mobile version of the site for indexing rather than a desktop version. Google is already mobile-first indexing over half the pages in global Search results, and it's now the default for “all-new, previously unknown to Google Search, websites starting July 1, 2019.”
To keep Search results fresh and relevant, Google continuously crawls the web to index and rank websites. The company previously analyzed the desktop version of a page, but as of last year began looking at the mobile variant to provide results that are more representative of how users are interacting with the web around the world.

So, to ensure your website is fully optimized for search, be sure it's mobile version is polished and full-featured -- that's the version Google will use to parse the site's structure and extract useful snippets, which influence your sites search ranking.


Need help getting your business optimized for Google? Speak with our expert team.
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