A sitemap is a file that provides information about the pages, videos, and other files on your website. Search engines like Google & Bing read these files to crawl your site. The sitemap tells the crawler what content is relevant and important to specific search requests.
Optimizing your websites information improves your websites search rankings. Regularly submitting your website sitemap ensures search engines have the latest information about your services and products, so that information can be best served to potential customers in search results pages.
A sitemap is structured to aid crawl-bots as they search the content of your website. Crawl-bots rely on a sitemap to efficiently index the content of your website which enables ranking in search engines results pages. If your site content is not ranked within search, it will will not be presented by search engines (ie. Google) to potential customers. This has a direct impact on traffic to your website and potential revenue.
Website pages are ranked based on their relevance of content regarding specific keywords. XML sitemaps allow search engines to crawl and index those keywords and pages efficiently. This means sitemaps enhance the ranking of a website in search engine results and allow that website to become visible to a greater number of potential customers.
It is best practice to update and submit XML Sitemaps regularly, highlighting your information to Google for search optimization. At Juuced we create, update and submit XML Sitemaps for our customers as part of a monthly service. The results speak for themselves!
“Juuced played a critical role in our website redesign and has helped establish and execute our monthly SEO and re-targeting strategy, allowing our team to focus on other crucial tasks and, therefore, enabling us to grow faster!"