Search Engine Optimization (SEO) is the practice of optimizing your digital presence to rank highly in the search results of Google, Yahoo, and Bing. There are three core focus areas to improving your organic (non-paid) search rankings.
Today, 4 in 5 consumers search for local businesses online. Local SEO covers everything outside your website that affects your search rankings, such as Local Listings, Customer Engagement, and Backlinks. The consistency and accessibility of your listing information is a key driver in you search rankings.
Voice search essentially allows users to speak into a device as opposed to typing keywords into a search query to generate results. Voice search drastically improves user experience – and because of that 50% of all searches will be voice searches in 2020.
Technical SEO is the behind-the-scenes coding and structure of your website. By improving your technical SEO and regularly submitting your XML Sitemap to search engines, you can improve the crawl-ability of your pages, and get your content ranked higher in search.
On-site SEO is the optimization of all the content on your website. The keywords, images, meta tagging, site speed, and HTML Source code all impact how search engines rank your website quality. This directly impacts what information is served from your site in search.